Terms & Conditions

By accessing this web site, you agree to be bound by our Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, please refrain from accessing this site. All materials contained in this web site are protected by both copyright and trade mark law.

User License,

Permission is granted to temporarily use Purpli's web site within your subscription dates. This is the grant of a license, not a transfer of title, and under this license you may not: modify or copy the materials; use the materials for any commercial purpose, or for any public display (commercial or non-commercial); attempt to decompile or reverse engineer any software contained on Purpli's web site; remove any copyright or other proprietary notations from the materials; or transfer the materials to another person. License’s shall automatically terminate if you violate any of these restrictions and may be terminated by Purpli at any time. Upon terminating your viewing of these materials or upon the termination of this license, all links you have created using purpli will become unusable.


Site Terms of Use,

Purpli may revise these terms of use for its web site and mobile application at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.



All Content added, created, uploaded, submitted, distributed, or posted to the Services by users, whether publicly posted or privately transmitted, is the sole responsibility of the user who originated it. You acknowledge that all Content accessed by you using the Services is at your own risk and you will be solely responsible for any damage or loss to you or any other party resulting therefrom. When you delete your User Content, it will be removed from our servers. However, you understand that certain User Content (e.g., previously shortened URLs and related Purpli Metrics) will remain available and any removed User Content may persist in backup copies for a reasonable period.

Our Services permit you to link to other websites, services or resources on the Internet, websites, services or resources may contain links to the Services. These other resources are not under the control of Purpli, and you acknowledge that Purpli is not responsible or liable for the content, functions, accuracy, legality, appropriateness or any other aspect of such websites or resource.

Regarding content hosted on Purpli's servers, it is Purpli's policy to block access to or remove material that it believes in good faith to be copyrighted material that has been illegally copied and distributed by any of our users. Any links created that redirect users to distasteful, gambling, pornographic extremism or any other types of content that may be deemed as offensive will be removed, persistent offenders will have their accounts closed and all links created removed from our systems. The term “distasteful” and “offensive” will be at the sole discretion of the purpli content team and their decision will be final on all matters. Any subscriptions paid will not be refunded under any circumstances.



In no event shall Purpli or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on Purpli's Internet site. Our Service level agreement will ensure that all links created by paid users will be accessible or will display the correct 404 custom error page (if applicable) within 72 hours of an error being brought to our attention, if this is not possible we will take all reasonable steps to correct any errors as swiftly as possible.

Purpli does not warrant that any of the materials on its web site are accurate, complete, or current. Purpli may make changes to the materials contained on its web site at any time without notice.

Purpli may within some pages of the website or mobile application link to third party URLs, the inclusion of any link does not imply endorsement by Purpli of the site. It would be the responsibility of you as a web user to authenticate third party sites before use


The materials on Purpli's web site are provided "as is". Purpli makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, we will do our very best to ensure features and functions work as expected however we do not offer any warranties or guarantees to this effect.

All tracking codes and implementations are tested by our in house experts before the are available to be used by our users, however from time to time advertising sites may change the way data is collected which may require purpli to alter the way these codes are implemented. During this period of time tracking data collected within the links created may not be sent in the correct format which may lead to uncollected data, purpli cannot be held responsible for changes made by third parties however we will try to patch any issues in accordance with our service level agreement.



Unless otherwise expressed, Purpli expressly disclaims all warranties, guarantee’s and conditions of any kind for GDPR compliance, whether express or implied, including but not limited to any implied warranties, guarantee and conditions of merchantability, fitness for a particular purpose and non-infringement. It is the sole responsibility of our users to ensure that the way they use purpli services complies with GDPR in the way that they interpret it.


If you receive what you believe to be a phishing email with Purpli URLs inside, please send it by email. We'll delete immediately URLs and accounts from those people: Please forward these to [email protected]

Any user reported for misuse will be investigated internally and if appropriate steps will be taken to both remove any offending links created and suspend the user licence for future use. Any investigation and suspensions will be handled at the sole discretion of the purpli content compliance team.

Governing Law,

Any claim relating to Purpli's web site shall be governed by the laws of Great Britain without regard to its conflict of law provisions. General Terms and Conditions applicable to Use of a Web Site.