Snapchat can be a highly effective marketing tool, particularly if you are targeting people in their teens and twenties. Snapchat had hit 187 million active daily users by the end of 2017 – a figure that is expected to continue to rise. 71 per cent of Generation X use the platform regularly, and more than half use it roughly 11 times every day. In recent years, Snapchat has been adopted by slightly older people, too, with almost half of mobile phone users in the 25-34 age bracket regularly logging into their accounts. Here are a few tips on how to market your business by sharing content on Snapchat.
One of the unique aspects of Snapchat is that all of your photos and videos will disappear 24 hours after you post them on your story. This makes it necessary to post regularly in order to keep your story fresh and engaging. One, two or three snaps per day is great. But according to one study, engagement drops considerably when users get to the fourth snap, so posting 20 times in a day probably won’t be an effective approach.
No one will know that you’re on Snapchat unless you tell them. Link to your Snapchat page on Facebook, Twitter, and any other platforms where you’re already well established. The more places you can promote your Snapchat, the better chance you will have of attracting the following you want.
Featuring user-generated content is a clever way to engage with your followers and attract new ones. Ask for pictures or videos of users interacting with your brand, then repost them on your own story. Competitions often work well – even something as simple as a search for the best picture or video of someone using your product. And don’t forget to throw in a prize or two to maximize engagement.
Part of the appeal of Snapchat is that videos and photos tend to be raw and un-photoshopped. Show your followers what goes on behind the scenes with unedited clips of your workplace.
Arranging for a social media influencer to take over your Snapchat could be a good way to target users who may otherwise never come across your brand. Singer Hailee Steinfeld provided iHeartRadio with valuable exposure by taking control of their Snapchat for an afternoon. Not only does she have a huge following, including 10 million Instagram followers, but she is also a good match for their brand. This is well worth bearing in mind – take the time to choose influencers whose followers are your target demographic.
A new feature that allows you to add links to your Snapchat posts recently became available – a useful tool for driving traffic to your business’s website. Take a photo or video, and before you post it, click on the paperclip icon and add your link. Better still, use your purpli links and link out to other content too!
With more than 500 million users, LinkedIn is the world’s biggest professional network, and has become essential for businesses that want to grow. Here are a few tips on how to get the best results from sharing content on LinkedIn.
Pinterest’s 200 million active users visit the platform for inspiration, including ideas for new products. More than two thirds say they have discovered a new brand on Pinterest, and 93 per cent say they use it to decide what they are going to spend their money on.