As you may have heard, Instagram is introducing a new hashtag search API, which will restrict businesses to searching for 30 hashtags per week. It will be launched on December 11, at which point the platform’s old search feature will no longer be available. Here’s a closer look at what the change means for businesses.
The popularity of Instagram has exploded since its launch in 2010, with more than 800 million monthly active users and more than 500 million daily active users. Over a third of users have made an online purchase through the app – making it one of the best platforms for businesses to attract new customers. Due to the sheer volume of potential customers, an Instagram account is now an essential part of any business’s online presence. Here are a few tips on how to make the most of your account.